It’s all over the high-tech news, so I guess I can’t ignore this one. Evernote is kind of our competitor. Not exactly a competitor, because we are tiny (yet) and Evernote is probably #1 online note-taking software. Indeed, the main competitor for Evernote is Microsoft OneNote. OneNote is huge, but it’s totally locked into Windows platform. Even their upcoming clouded Office 2010 release won’t change that much. Microsoft stuff just doesn’t run well in other browsers. Sharepoint pages still don’t render anywhere except for MSIE. And when we take mobile devices, the browsers is not the best choice for good user experience. iPhone proves that – everyone creates native apps, because browser experience just isn’t that good.
So what we are going to do is to ride on the back of OneNote’s success and expand its reach into all other platforms that are not Windows. We are going to stick to this strategy and eventually displace Evernote as the #1 mobile and online note-taking software. What we don’t want to do is to burn money to embrace the platforms that are past their prime or just never going to be there, like Palm Pre. I won’t name some others to avoid controversy. So good luck to Evernote with burning more cash on the obscure platforms.
I will be posting more about Evernote and other competitors. Let’s consider this post as a disclaimer: we develop MobileNoter, which is a competitor to Evernote and other note-taking software. Thus, whenever I write on the topic, don’t forget that I’m biased.