The best study of AppStore marketing to the date is here

I can’t believe someone published a brilliant study of AppStore marketing. Some nice key points:

  • Price reduction by 2 times resulted in 3 times more units sold.
  • Free ad supported version of an app can easily bring more revenue than the premium paid version.
  • Good free version of an app is a must, especially if the premium version is expensive.
  • Web advertising for AppStore is utterly useless.
  • Cross-application advertising for AppStore is almost useless.
  • AppStore Ranking algorithm revealed!
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