We got “iPhone” into Google ad copy, but nobody cares

OK, we finally got our ad copy approved by Google and it has word “iPhone” in it. We didn’t do anything fancy, just were persistent and Google caved in. The thing is however that we are getting miserable CTR on those ads. It doesn’t look that Google is good to advertise iPhone apps on it.

Now we are trying Microsoft adCenter. The CTR in Search will probably be low as well. The idea is to get somewhere on a Microsoft page with “OneNote” on it. This should be a relevant page for OneNote client for iPhone, ain’t it?


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