This is a new marketing video for our MobileNoter product. It’s incredible what you can do even with a small budget these days. Anyway, here you go:
There is an insanely useful guest post on the Jason Cohen’s blog: Bending over: How to sell to large companies. It’s not about the sales magic, i.e. not about how to get a large company like your software and decide to buy it. It is about different technical problems that can occur on the way, including weird contract clauses, the curse of the purchase orders, and so on.
I’ve encountered all of those problems firsthand and thus I highly recommend reading the post.
We released MobileNoter for iPad about a month and a half ago, just at the iPad grand opening. Looking back, we can review the impact it had on our sales.
The release resulted in a huge spike in downloads and a modest spike in sales. It turned out that iPhone version sales were up, while iPad version sales were not good immediately after the release. How that happened? Simply enough:
1. The iPad version of MobileNoter had some problems that we could not find without testing it on a physical device. Thus not a lot of people was buying it.
2. All the iPad buzz and discussion of how Microsoft OneNote was good for tablets in general and for iPad in particular led to more downloads of the iPhone version of MobileNoter and consequently to more sales.
Therefore we were able to ride Apple’s marketing hype of iPad and increase our sales.
Once we got the device in our hands, we released a significantly improved version for iPad, and people are downloading and purchasing iPad version of MobileNoter in droves. The total sales increased by roughly 50% and continue climbing.
It seems that EverNote’s growth of paying customers is more or less flat recently. If this continues, we expect to match them in the number of new paying customers added monthly by the end of this year!
It is surprisingly heavy. So heavy that it is definitely not going to become a widespread household device that everybody wants. The iPad is nice, sleek, and all that. But when you take it into hand, you immediately realize that it is just another computer, not a miracle device.
Most modern netbooks and tablets (iPad included) are powerful enough for average Joe. They can render sites, play YouTube and even run sophisticated games. Thus device weight and battery life are becoming the most important features and main differentiator. The iPad doesn’t have any significant advantage in these categories against netbooks. So the battle with netbooks is not over.