We released MobileNoter for Android yesterday. It is a beta version, which is free, but the full version will follow pretty soon. This is a major step in pushing MobileNoter to all major platforms. This is another step to our goal of getting to 100,000 MobileNoter customers by the end of 2011.
You have certainly seen the demo video of Word Lens by now. Every major (and minor) tech blog has written about it.
This is a cool demo of an insanely cool product, right?
Right, except it isn’t a recorded demo, it’s a faked marketing video. The same kind of video as here:
Except the idea is not new and even the product does not work as advertised. Here is what people who tried it are saying:
- It’s good at translating the letters, but the results are choppy.
- Overall, the translation is just so-so.
- I couldn’t get the two demo features to work correctly on some boxes with type or a flyer I had. You could see it try to do something but it would just give up after a while.
- This app is doing almost a word by word translation, without a list of usual expressions or grammatical analysis. For example, the correct translation of ‘Dead End’ is ‘callejón sin salida’, that means literally something like ‘street without exit’. Translating word by word ‘Dead End’ you obtain ‘Muerto Fin’ that is unintelligible.
People from OCR industry confirmed that the Word Lens translation quality is dismal and any established OCR software like ABBYY FineReader or OmniPage would eat Word Lens for lunch. With all the hype out there about instant translation, expect established vendors to release similar applications pretty soon. Maybe even Google will do it, or they’ll buy Word Lens instead.
Meanwhile, we should appreciate Word Lens marketing creativity. The video is so cool that people started saying that all the time and money they have invested in learning Spanish is a waste. Can you believe THAT?
We released Evernote to OneNote converter last week. Several thousands people have already downloaded it. Of course, this is not going to put a dent in Evernote’s 5 million user base. Our goal is to let more people know about MobileNoter and apparently we accomplished that. Our sales for November skyrocketed through the roof. We are going to release an Android version of MobileNoter before the end of this year.
With Android and BlackBerry releases we plan to get the number of MobileNoter users past 100,000 people by the end of 2011. This might seem not too big, however, this is roughly the number of paying users Evernote has now! And it took them 3 years and $45.5M of funding. We are going to match them in 2 years and with no external funding at all.