The button is actually called “Mayday” – this is a new big new feature Amazon added its Fire line of tablets. While general public rarely hears this word (normally only in movies), it is a well-known emergency procedure word, used to signal a life-threatening emergency primarily by mariners and aviators.
The button is supposed to take you to live video support. A video chat window opens on the screen. You see the person, but she can’t see you. That person can see the screen of your device and therefore help you to figure out the problem you are supposedly having.
Now this is some real innovation going on in the tablets market. I don’t know how it is going to work out for Amazon’s customers, but this feature has even greater potential for the enterprise use. And if we take it a bit further…
Say you have a problem with the car. You press a button on the car dash panel and get a “Mayday”-like service from your car dealer! The person from the dealership would be able to read data from the car’s computer real-time, thus being able to pretty much accurately determine the reason for a malfunction and whether there is a quick fix for it. This is pretty much the same as they have it on Formula-1 cars, but this time it’s for everyone. Wouldn’t it be great?!